Command went from
less demonstration to more inspiration.
3M Command –
Television + Digital Videos
Showcase all the new Command brand strip hanging products. Strategy was to get younger, more varied people to use in more ways based on expansion of overall product line. Commercials focused on college students, suburban and urban holiday decorating in the US and Mexico and introducing new bath products.
BACK TO COLLEGE | TV :30 – Dorm decorating to the max with no damage removal.
HOLIDAY | TV :30 – Holiday festivity inside and out up to -20º.
COMMAND BATH | PRE ROLL :15 – A new way to organize everything in your bathroom without slippage.
