“At Dyson,
we refuse to settle.”

Dyson – Television, Digital Videos + e-commerce website

The brand saw a 270% increase in return on their marketing investment by selling in a new channel – Direct-To-Consumer. The campaign included TV, multiple technology and testimonial videos, and focused micro-site. It achieved a 35% lift in sales at retail.

AWARDS: Davey | Dotcom

DC 40 DTC launch TV and e-commerce site

DC-40 TV :60 – Spokesperson and founder James Dyson connect the company mission to why-to-buy.

DC-40 eCommerce site – Replay commercial, offer, technical specs, video reviews, tests against other vacuums, engineering.

DC 59 DTC launch TV and e-commerce site

DC-59 TV :60 – Spokesperson and founder James explain cordless technology.

DC-59 eCommerce site – Replay commercial, offer, technical specs, video broken into testimonial and technical videos.