Partnered with
The Cleaning Authority
creating their first TV campaign.
The Cleaning Authority –
Television, Digital + Social videos
My strategy was to make the brand name the “ownable” and “memorable” difference. The execution showcases the meticulous details covered by The Cleaning Authority professional cleaners, so you can soak up more time and relax in a sparkling clean home.
We clean with authority | Television :30 – Neuromarketing Principle: Repetition increases brand recall.
We clean with authority | Digital :15 – Neuromarketing Principle: Visual Encoding helps brand differentiation.
Social
Display
