HOW DO YOU BREAKFAST?

Hamilton Beach

Breakfast Sandwich Maker –

Television + Digital Videos

From an unassuming teaser video that caught on to a viral wave, this project went on for several years creating commercials, including spin-off Breakfast Sandwich Maker Dual, and Breakfast Burrito Maker. It’s still selling strong –
1 million+.

AWARDS: Telly

Youtube teaser video seen by nearly half a million people set the stage for a hit product imitated but never duplicated.

Launch TV creative strategy played with a simple question that gets you to think about your first meal of the day.