LaRoche Posay launched
their most successful sunscreen season.

LaRoche Posay Anthelios –
Digital Videos

Models + Motion + Music mixed to telegraph key reasons to consider and buy the sunscreen brand recommended by 90,000 Dermatologists worldwide.

GENERAL TARGET | STRATEGY: Simple question, features tied down by strong benefits, capped off by a super promise.

AGING TARGET | STRATEGY: Surprising fact tied to benefits followed by features and anchored by a demo and social proof.